Insights

The Brands Canadians Love: Men Versus Women

Competition for consumers is growing with thousands of new products hitting the shelves every year to try and win shopping dollars. Manufacturers and retailers can benefit from knowing who is buying and how they are spending their allotted budgets.

The Facts Of Life: Generational Views About How We Live

Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger...

Global Generational Lifestyles

Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.