Insights

September 2011 – Top US Web Brands | Nielsen

During September 2011 Google was the most visited web brand, with 170 million unique U.S. visitors, and the list of Top Brands remained largely the same as the month before with the Ask Search Network overtaking Apple as the 10th ranked brand in terms of total audience.  Visitors to Wikipedia...

Getting to Know (and Like) the Social Mom | Nielsen

Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one...

Infographic: The Most Valuable Digital Consumers | Nielsen

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local...

How Social Media Impacts Brand Marketing | Nielsen

Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to...