Insights

Newswire | May 2011: Top U.S. Web Brands | Nielsen

During May 2011 Google was the most visited website in the U.S. with 155 million unique visitors from home and work computers. The most visited sites among U.S. web users remained largely the same as the month before, while Apple switched positions with Wikipedia to become the 8th most visited...

Newswire | Our New Approach to Measuring Online Advertising | Nielsen

Charles Buchwalter, SVP, Nielsen Online Campaign Ratings As networks wrap up their yearly upfront ad sales, there has been no shortage of pontifications about how well (or not) online advertising fared in this year’s negotiations. Media companies are in a race to boost revenue from their online...

Newswire | April 2011: Top U.S. Web Brands | Nielsen

Google was the most visited website in the U.S. during April 2011, with 150 million unique visitors from home and work computers. The most visited sites among U.S. web users remained the same as the month before, but Wikipedia leapfrogged Apple to become the 8th most visited site. While overall web...

Newswire | April 2011: Top Online Video Brands in U.S. | Nielsen

During April, Americans streamed 14.7 billion videos, the most streams ever in a month.  While the number of videos streamed increased, total viewing time actually decreased during the period.  There were 141.4 million unique U.S. video viewers who spent an average of 4 hours, 31 minutes viewing...

Newswire | March 2011: Top Online Video Brands in U.S. | Nielsen

Online video usage in the U.S. is up during March, rebounding from the declines typical of the shorter month of February.  There were 144.2 million unique online video viewers who streamed 3 percent more video and spent 8 percent more time watching using PC/laptops from home and work locations. ...

March 2011: Top U.S. Web Brands | Nielsen

In the U.S., Google was the most popular website in March 2011, with 152 million unique visitors from home and work computers.  Among the 10 most popular web brands, Facebook led in average time spent on site by U.S. visitors.  During the month, Apple overtook Wikipedia as the 8th most popular...