Insights

World Football Report

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

Music 360 Canada Report: 2018

Nielsen Music provides a front-row seat to changing music consumption habits by interviewing more than 13,000 Canadian music fans over the past five years to identify what people listen to, how they do it and where they spend their money with an ever-expanding range of choices.

Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

The Music Experience Takes Center Stage for Live Attendees

Live music is one of the biggest entertainment draws in Canada, and it’s growing in popularity. Fans don’t just show up, though. They make plans months and weeks ahead of events, engage with on-site brand activations, interact with other event-goers, share their live music and festival...

Canada Music Mid-Year Report 2017

It’s been an action-packed first half of the year for music in Canada, with records broken and chart history made. A significant streaming milestone was also reached in April, when weekly on-demand audio streaming surpassed 700 million.

Music 360 Canada Report 2017

93% of Canadians listen to music, up from 89% a year ago. This rise may be explained by the continuing move toward mobile consumption—over half the Canadian population are now listening to music via smartphone in a typical week. Listening on tablet devices has also increased, and is up to 30% for...