The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.
Nielsen Music provides a front-row seat to changing music consumption habits by interviewing more than 13,000 Canadian music fans over the past five years to identify what people listen to, how they do it and where they spend their money with an ever-expanding range of choices.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
Live music is one of the biggest entertainment draws in Canada, and it’s growing in popularity. Fans don’t just show up, though. They make plans months and weeks ahead of events, engage with on-site brand activations, interact with other event-goers, share their live music and festival...
In Canada, an 87% year-over-year increase in audio on-demand streaming has helped alleviate a 17% decrease in album sales and 20% decrease in digital track sales.
It’s been an action-packed first half of the year for music in Canada, with records broken and chart history made. A significant streaming milestone was also reached in April, when weekly on-demand audio streaming surpassed 700 million.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
93% of Canadians listen to music, up from 89% a year ago. This rise may be explained by the continuing move toward mobile consumption—over half the Canadian population are now listening to music via smartphone in a typical week. Listening on tablet devices has also increased, and is up to 30% for...
If music were a brand in Canada, it would be flying high—living on cloud nine. That’s because despite the wealth of new technology and media constantly being unveiled to tempt and engage consumers, music consumption is rising.