Insights

Know Your Consumer!

By Taddy Hall, Senior Vice President, Nielsen Sometimes people just don’t know what they want. As Henry Ford once famously observed, if he had asked people what they wanted, they would have said faster horses. More recently, Steve Jobs noted that consumers can’t describe what they’ve never...

Strategies That Are Winning In India

Looks can be deceiving in India’s fast-moving consumer goods (FMCG) market. In spite of the sector’s stable, growing and lucrative appearance, it remains highly elusive and competitive. It’s also very sensitive, as one new product or a simple innovation can change market share in just a...

Video: Successful Innovation Via Disruption

Doing the hard thing can be very powerful and yield dramatic results. But it may not win you many friends, according to author Malcolm Gladwell. As he notes in the video below, you can’t do something that’s transformative and disruptive if your primary interest is winning the approval of your...

Is Your Innovation Process Letting You Down?

By Ranjeet K. Laungani, VP, Innovation Practice, Nielsen India Innovation is a key to success for any business, yet most businesses struggle to deliver on this front. Most accomplished business leaders would agree that developing the next big thing is a surefire way to drive shareholder value....

Newswire | Lessons in Innovation Leadership: Bob Gamgort | Nielsen

By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across...