Tracking the Pace of Change and Evolving Consumer Behavior
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
The Heart of the Issue: Emotional Motivators Rev Up Automotive Purchase Intentions Around the World
There’s nothing quite like the freedom of owning your own car. Demand for this independence is spreading rapidly across the globe, thanks in part to changing population trends, rising wealth accumulation and growing aspirations. Expansion is good news for automakers, but understanding the...
Secure Tomorrow's Car Buyers Today
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
In China’s Auto Market, Smaller Cities Are in the Driver’s Seat
Car ownership in China is no longer just a privilege for a select few, as it’s quickly becoming a reality for more and more of the country’s general public. In fact, continuous urbanization and improving living standards across many of the country’s smaller cities are having a significant...
Why Word-of-Mouth is Loudest in Africa
Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...
Newswire | Global Ad Spend By Sector: Telecom Continues Growth Trend | Nielsen
Telecommunications companies invested significantly more on advertising in the first half of 2012 than they did last year, according to Nielsen’s Global AdView Pulse report.
Global Ad Spend Rises 2.4% in Q2 2012
Global ad spend rose to $139 billion USD in Q2 2012, a moderate 2.4 percent gain over Q2 2011, according to Nielsen’s quarterly Global AdView Pulse report. In a continuing trend, emerging markets saw the most significant increases. The Middle East and Africa grew 19.6 percent compared to Q2 2011,...
Telecom Grows Global Ad Spend, Durables & Services Decline
The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8...
Newswire | Global and Social: Facebook’s Rise Around the World | Nielsen
Facebook continues to grow around the world, with consumers in each market finding unique uses for social media sites.
Newswire | Driving Growth in a Slowing Chinese Auto Market | Nielsen
The compound annual growth rate for the Chinese auto market is estimated at 7.4 percent between 2011 and 2015. Comparatively, the U.S. growth rate is 7.2 percent.