Insights

The Global Impact of an Aging World

As populations age, the significance of consumers over the age of 50 will grow in importance. Already in the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that...

Nielsen Global Consumer Confidence Survey Q4 2010

Consumer Confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year.  According the survey, which polled over 29,000 Internet consumers in 52 countries last November 2010, confidence levels fell in half the countries surveyed as...