Insights

The State of Global Media

Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.

Getting the Mix (and Audience) Right in Canada's Digital Ad Realm

Marketers want to know who their digital advertising reaches, no matter what screen it appears on or who sees it. That’s the clear message from recent Nielsen research about Canadian on-target rate data—an increasingly relevant metric as marketers increase their digital ad spend.