Who should you include on your media plan? That’s the question media planners face on a day-to-day basis. So as we turn to 2017, how can agencies separate fact from fiction?
In a recent analysis, 37% of digital campaign ads in Canada didn’t resonate with their audience. In other words, more than one in three campaigns failed to drive any brand lift in consumer awareness, favorability or intent among consumers who saw them. Why is that?
By looking at the accuracy and efficiency of your audience delivery together, you can maximize the ROI of your media investment and run smarter digital campaigns.
While 'over the air' AM/FM radio still dominates how Canadians discover new music, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations.
Marketers want to know who their digital advertising reaches, no matter what screen it appears on or who sees it. That’s the clear message from recent Nielsen research about Canadian on-target rate data—an increasingly relevant metric as marketers increase their digital ad spend.
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be...
Given the expanding array of screens, viewing platforms and content options, how are Canadian viewers consuming TV today?
Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch.
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.