Insights

The Rise of the Value-Conscious Shopper | Nielsen

Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before. No doubt, this trend will continue even as economies stagger out of the recession and rehabilitate. This environment will see a fair share of shoppers...

Fabulous or Forgettable?

Millions are spent every year developing new consumer packaged goods products. In Canada alone last year, 55,000 new items were launched, accounting for an impressive $3.7 billion in retail sales. Of course, we all know that most new products don’t last. An estimated 80 per cent exit the market...

Newswire | U.S. Grandparents Share More than the Love | Nielsen

Todd Hale, Senior Vice President, Consumer & Shopper Insights, The Nielsen Company Grandparents are a family’s greatest treasure. They enrich the lives of their grandchildren with traditions, stories, home-cooked meals and unconditional love. For many, their greatest joy is to lavish with...

Newswire | January 2011: Online Video Usage Up 45% | Nielsen

Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as...

Newswire | January 2011: Top U.S. Web Brands and News Sites | Nielsen

As in December 2010, the same brands were featured amongst the 10 most popular online in the U.S. in January 2011 except for Wikipedia replacing Amazon (now 11th). There was also only one change to the brands featuring compared to the same period a year ago, January 2010, with Ask Search Network...