A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Consumer Confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year. According the survey, which polled over 29,000 Internet consumers in 52 countries last November 2010, confidence levels fell in half the countries surveyed as...
Nielsen study analyzes how shopping trips align with economic woes and identifies trends by retail channel and across demographic segments such as household income.
Nielsen millennial study analyzed millennial consumer attitudes and preferences to understand the generation’s significant impact on the beverage alcohol industry.
The trend toward buying gas linked to at-home consumption and increased spending levels at grocery stores. Retailers start early on a strategy to respond.
While the economy is expected to grow in 2011, high unemployment and rising commodity prices are likely to negatively impact consumer confidence and spending patterns.
Nielsen podcast - CES Podcast with Pete Blackshaw on Consumer Engagement.