Amid government-mandated social distancing and shelter-in-place policies across Canada, baking has become a popular pastime for consumers looking for an alternative to streaming video programs or playing video games.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Growth potential is tremendous in Russia, with dual developed and developing markets landscape and a great opportunity for consumer goods and technology companies.
Testing the Top 7 Innovation Myths in Russia – Among the many myths to achieve new product success in Russia are; Russia is not innovative or International brand success
State of the Consumer: Wellness Watch & Nutrition Buzz – Nielsen highlights discussion trends among mainstream consumers and also quantifies buzz among health enthusiasts.
CPG companies and retailers are well-positioned to succeed by engaging the value driven consumer marketplace with sustainable pricing strategies for growth.
A strong majority of Canadian consumers are highly concerned about a range of environmental issues – from pollution to packaging – but those feelings rarely translate into actions at the cash register. Nielsen’s 2011 Global Online Environment & Sustainability Survey gathered the opinions of...
You think you know what today’s women want. But do you really? Some 80 percent of all consumer purchases in Canada are made by, or influenced by, women. You probably already knew that. But sometimes we take women shoppers for granted, assuming that what drives their buying decisions is always the...
Rising gas prices in US could take a toll on consumer spending power, shifting consumer into spending less for out-of home eating and more for at-home options.
February 2011: Top US web brands and travel sites – According to Nielsen, Google leads the way with most unique audience for travel sites and web brands.
February 2011: Top online video sites in US – YouTube has the highest percentage for online video brand by unique viewers and video brands by total streams.
Online celebrity fans more likely to follow brands – Advertisers leverage social networking and celebrities to attract consumers as they can be a valuable asset to a brand.