The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
The trend toward buying gas linked to at-home consumption and increased spending levels at grocery stores. Retailers start early on a strategy to respond.
While the economy is expected to grow in 2011, high unemployment and rising commodity prices are likely to negatively impact consumer confidence and spending patterns.
Nielsen podcast - CES Podcast with Pete Blackshaw on Consumer Engagement.