Amid government-mandated social distancing and shelter-in-place policies across Canada, baking has become a popular pastime for consumers looking for an alternative to streaming video programs or playing video games.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Consumer confidence in the Asia Pacific region gained six points year-on-year in the fourth quarter of 2010 to an index level of 97, according to the latest edition of The Nielsen Company’s Global Consumer Confidence Index. With this jump, Asia Pacific became the second-most confident region in...
With approximately 54 million people, Brazil’s Northeast is a huge area comprising more than 1.5 million square kilometers. It has more people than the countries of New Zealand or Chile combined and with a GDP of US$ 206 billion, Northeast Brazil has posted above-average economic performance...
Re-think the center store - grocers innovating different ways to include smartphone apps & new media applications to appeal to consumers’ passion for technology.
Health care policy related to flexible spending accounts and OTC medicine could bring real shifts in how consumers view health care options.
Consumer confidence fell in 2010 according to the Nielsen Global Consumer Confidence Index, which tracks concerns and spending intentions among online consumers.
Consumer Confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year. According the survey, which polled over 29,000 Internet consumers in 52 countries last November 2010, confidence levels fell in half the countries surveyed as...
Nielsen study analyzes how shopping trips align with economic woes and identifies trends by retail channel and across demographic segments such as household income.
Nielsen millennial study analyzed millennial consumer attitudes and preferences to understand the generation’s significant impact on the beverage alcohol industry.
The trend toward buying gas linked to at-home consumption and increased spending levels at grocery stores. Retailers start early on a strategy to respond.
While the economy is expected to grow in 2011, high unemployment and rising commodity prices are likely to negatively impact consumer confidence and spending patterns.