Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Amid government-mandated social distancing and shelter-in-place policies across Canada, baking has become a popular pastime for consumers looking for an alternative to streaming video programs or playing video games.
The trend toward buying gas linked to at-home consumption and increased spending levels at grocery stores. Retailers start early on a strategy to respond.
While the economy is expected to grow in 2011, high unemployment and rising commodity prices are likely to negatively impact consumer confidence and spending patterns.
Nielsen podcast - CES Podcast with Pete Blackshaw on Consumer Engagement.