Even as the world begins to re-open more permanently, it’s clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today’s media ecosystem is change.
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
Advertisers saw double-digit gains in web traffic following the Super Bowl. The selection of advertisers included all the pure-play online advertisers.
According to a UKOM/Nielsen study the profile of the web’s most-visited sites has changed since the rise of social media and traditional offline brands.
After the Huffington Post made its own headlines last week when it was acquired by AOL for a reported $315 million, The Nielsen Company analyzed what the Huffington Post’s audience brings to the AOL portfolio in the U.S., specifically among notable demographic groups. With 13.2 million unique...
Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as...
As in December 2010, the same brands were featured amongst the 10 most popular online in the U.S. in January 2011 except for Wikipedia replacing Amazon (now 11th). There was also only one change to the brands featuring compared to the same period a year ago, January 2010, with Ask Search Network...
Nielsen podcast - CES Podcast with Pete Blackshaw on Consumer Engagement.