Insights

Filipino Consumers Spend on Healthy, Convenient Products

Vicky Santos, Managing Director, Nielsen Philippines After a year of solid economic growth, Filipino consumers entered 2011 on a high note: GDP in 2010 grew at the fastest rate in 34 years, unemployment declined and inflation rates were under control. But that optimism was dampened by higher prices...

Vietnam’s Banks Have Room to Grow

Darin Williams, Managing Director, Nielsen Vietnam With inflation and the cost of food, fuel and other basic necessities taking a bigger share of Vietnamese consumers’ wallets, it might not seem to be the best time for the country’s banks to think about expanding. But despite the fairly cloudy...

Winning the Hearts of Indonesian Consumers

Catherine Eddy, Managing Director, Nielsen Indonesia Indonesian consumers have proven themselves to be optimists. Throughout the economic turbulence that started in 2008, Indonesians remained confident and positive about the country’s economic outlook according to Nielsen’s Consumer Confidence...