Insights

Nielsen Music 360 Canada Report

Music listening in Canada remains as popular as it ever has been, driven by new music services and great new music by home-grown superstar artists. What continues to change, however, is how fans are accessing and engaging with music.

Video on Demand

Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.

2015 Canada Music Year-End Report

Aside from the excitement about Adele’s “25” at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively. Vinyl also posted its 10th consecutive year of sales growth.

Download This: Where Podcasting Fits Into the Audio Landscape

It's fairly safe to say that podcasting is no longer a niche art. And while we know that awareness about podcasting seems to have exploded in recent years, an esteemed group of experts rebuke the notion that we’re in the midst of a podcast upwelling.

Global Trust in Advertising – 2015

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.