Music listening in Canada remains as popular as it ever has been, driven by new music services and great new music by home-grown superstar artists. What continues to change, however, is how fans are accessing and engaging with music.
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be...
With Canadian artists dominating the U.S. charts, the JUNO Awards, Canada’s most important night in music, will have more than enough talent to keep the competition lively.
Given the expanding array of screens, viewing platforms and content options, how are Canadian viewers consuming TV today?
Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch.
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can.
Aside from the excitement about Adele’s “25” at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively. Vinyl also posted its 10th consecutive year of sales growth.
It's fairly safe to say that podcasting is no longer a niche art. And while we know that awareness about podcasting seems to have exploded in recent years, an esteemed group of experts rebuke the notion that we’re in the midst of a podcast upwelling.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.