Optimizing the Automotive Path to Purchase
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...
The Heart of the Issue: Emotional Motivators Rev Up Automotive Purchase Intentions Around the World
There’s nothing quite like the freedom of owning your own car. Demand for this independence is spreading rapidly across the globe, thanks in part to changing population trends, rising wealth accumulation and growing aspirations. Expansion is good news for automakers, but understanding the...
Secure Tomorrow's Car Buyers Today
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
In China’s Auto Market, Smaller Cities Are in the Driver’s Seat
Car ownership in China is no longer just a privilege for a select few, as it’s quickly becoming a reality for more and more of the country’s general public. In fact, continuous urbanization and improving living standards across many of the country’s smaller cities are having a significant...
Newswire | Green Marketing Drives Consumer Auto Consideration, Purchases | Nielsen
Nielsen research shows that green marketing by automakers effectively drives consumer auto consideration.
Newswire | In Germany, Rising Automotive Spend Drives Internet Advertising | Nielsen
Advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year.
Newswire | Driving Growth in a Slowing Chinese Auto Market | Nielsen
The compound annual growth rate for the Chinese auto market is estimated at 7.4 percent between 2011 and 2015. Comparatively, the U.S. growth rate is 7.2 percent.
Newswire | In Russia, Car Owners Heading to German and Japanese Dealerships | Nielsen
When it comes to cars, Mercedes, Toyota and BMW are on the minds of Russian drivers. Those three brands led the pack in terms of brand recognition in a recent Nielsen survey of Russian car owners. The study, which rated Russia’s most popular car manufacturers, also sought to identify the extent...
Ford Takes Home 2nd Annual Nielsen Automotive Green Marketer of the Year Award | Nielsen
Ford rolled home with the 2nd annual Nielsen Automotive Green Marketer of the Year award, which was presented today at the Los Angeles International Auto Show. Ford was recognized for its successful ad campaigns embedding MPG messaging across most of their creatives from product launches to sales...
Nielsen Announces Finalists for Automotive Green Marketer of the Year | Nielsen
Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award, which will be presented at the Los Angeles International Auto Show on November 17, 2011. The award recognizes the brand that made the greatest strides in gaining...