Insights

Understanding Consumer Loyalty in Canada

As choice increases, loyalty has a tendency to decrease, with shoppers in Canada placing more emphasis on value. With online shopping and browsing gaining momentum, shoppers have access to more information, and Canadians continue to seek value.

Understanding the Evolving World of Premium

It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.