In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent Consumer 360 conference discussed strategies for using big data as an almanac that can lead to big business outcomes.
Innovations are driving growth in India. To increase success, use brand extension to leverage the equity of the parent brand & deliver higher marketing efficiency.
Understanding the Consumer-centric Path: The Future of Digital Commerce. Insights around the future of e-commerce at Nielsen’s Consumer 360 conference.
America’s Hispanic consumers are critical to future business success; these consumers use these devices and platforms to sustain their cultural connections.
Nielsen expanded the view of new product launches by analyzing 11k product launches & compared it to our criteria for breakthrough innovation to show 34 winners.
A strategy for digital consumer engagement includes the matrix of consumer needs, how a product category is shopped, and path to purchase.
The Total Store - Manufacturer & retailer innovation demonstrate how store and product-level activities drive shopper engagement from a total store perspective.
HBO and Microsoft: The Changing Landscape of Online Video – HBO looks to expand its content through multiple platforms.
Nielsen's Consumer 360 event, Noel Wallace, President (Colgate-Palmolive N.A.), drove home the event's theme of "collaboration" and outlined his view of collaborative leadership.