In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent Consumer 360 conference discussed strategies for using big data as an almanac that can lead to big business outcomes.
HBO and Microsoft: The Changing Landscape of Online Video – HBO looks to expand its content through multiple platforms.
In today’s fragmented media landscape, where entertainment programming and content is accessible across all digital platforms, advertisers need to plan and allocate ad budgets as efficiently as possible. For advertisers, this means utilizing advanced media analytics to plan campaigns and ensure...
During Nielsen’s Consumer 360, Nielsen’s Jon Gibs discussed how viewers engage with social media and television and how it’s creating a new type of “co-viewing.”