Featured Insights
2017 Canada Music Year-End Report
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
Perspectives on Retail Technology Vol 2 Issue 2
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Q2 2017 Consumer Confidence Report
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
Uncommon Sense: Back to the Future: Perspectives on ‘Thriving in 2020’
In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?
Activating Big Data for Big Outcomes
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent Consumer 360 conference discussed strategies for using big data as an almanac that can lead to big business outcomes.
Brand Extensions are Five Times More Successful than New Launches in India
Innovations are driving growth in India. To increase success, use brand extension to leverage the equity of the parent brand & deliver higher marketing efficiency.
Understanding the Consumer-centric Path: The Future of Digital Commerce
Understanding the Consumer-centric Path: The Future of Digital Commerce. Insights around the future of e-commerce at Nielsen’s Consumer 360 conference.
Cesar Conde on Hispanics and Decoding the New American Reality
America’s Hispanic consumers are critical to future business success; these consumers use these devices and platforms to sustain their cultural connections.
In it for the Long Run: True Innovation is Sustainable
Nielsen expanded the view of new product launches by analyzing 11k product launches & compared it to our criteria for breakthrough innovation to show 34 winners.
Navigating The Digital Shopping Experience
A strategy for digital consumer engagement includes the matrix of consumer needs, how a product category is shopped, and path to purchase.
Getting a Fresh View of the Total Store
The Total Store - Manufacturer & retailer innovation demonstrate how store and product-level activities drive shopper engagement from a total store perspective.
HBO and Microsoft The Changing Landscape of Online Video
HBO and Microsoft: The Changing Landscape of Online Video – HBO looks to expand its content through multiple platforms.
Colgate’s Noel Wallace on the Power of Collaborative Leadership
Nielsen's Consumer 360 event, Noel Wallace, President (Colgate-Palmolive N.A.), drove home the event's theme of "collaboration" and outlined his view of collaborative leadership.