Insights

Setting the Scene for Winning in India | Nielsen

A bold outlook of ongoing growth around the consumer was delivered by a trio of Nielsen executives to Indian business leaders in New Delhi today. “Emerging markets will grow 50 percent faster than the developed world in the next five years,” said Piyush Mathur, President, Nielsen India. “A...

Women of Tomorrow: A Closer Look at Germany | Nielsen

While women all around the world control the majority of the spending decisions today, continued gains across the working world and politics are paving the way for women of tomorrow to exert more influence than ever before. Nielsen recently released a comprehensive study about the spending and...

Innovation in Germany – Myths vs. Reality | Nielsen

What does it take to successfully launch a new product in Germany? Investigating some common perceptions that German consumers do not like innovations and are only concerned about price, that the retail landscape does not support new innovations, or that keeping an innovation alive is more...

Newswire | Countdown to Product Launch: 12 Key Steps | Nielsen

Millions of dollars are spent developing and launching new products each year, but the reality is only 10 percent will succeed. While this has been the accepted norm and considered the “cost of doing business,” a new approach unveiled at Nielsen’s U.S. Consumer 360 conference improves the...