More Time at Home Equates to More Time in the Kitchen for Retirees
Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? As life after retirement often equates to more time spent at home, eating in can take on new meaning for older consumers who may now have more time to cook and may be more nutritionally aware than
Let’s Talk About Sex—That is, the Sexes’ Different Points of View
While the notion of gender equality—the view that men and women deserve equal treatment—should be a universal human right, the majority of us around the world don’t actually believe that the sexes are treated the same. And when making financial, technological and retail decisions, men and...
Getting to Know the Growing Middle Classes Around the Globe
Globally, the middle class is growing rapidly. Over the next 20 years, 3 billion people are on track to join the middle class in growth markets, placing 5 billion of the world’s 8 billion people into this group. And with their new found wealth, these new middle class consumers will be using the...
Canadian Consumer Confidence Gets a Positive Head Start for 2014
Canadian consumer confidence increased three index points in the fourth quarter of 2013, reaching the baseline score of 100, according to Nielsen’s latest Global Survey of Consumer Confidence. The quarterly uptick equalized two previous quarters of declines, bringing the figure in line with the...
Keeping Up with Working Moms
We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do...
Be It Ever So Costly, There’s No Place Like Home: Global Saving Strategies for Household Emergencies
A faucet doesn’t have to be leaking to keep us up at night. Considering how costly home repairs can be, it’s a wonder that we ever stop worrying about household emergencies. How prepared are we for a broken water heater or an air conditioner on the fritz? To help understand how consumers around...