Insights

8 Consumer Behaviours Shaping Canada’s New Normal

The unparalleled upheaval set in motion by the prolonged pandemic has had cascading ripple effects that have accelerated the pace of change across all businesses and industries—but none more than grocery, where nearly every single aspect of the consumer experience is being put to the test.

COVID-19: The Unexpected Catalyst for Tech Adoption

Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.