Middle Class State of Mind

By 2030, the middle class is expected to grow by 2 billion people worldwide. Understanding who the middle class is now and in the future is key to connecting with this growing group. But how we define this segment is changing.

Pink Power: The State of LGBT Spending in Canada

Canada is home to a diverse population, including dynamic LGBT (lesbian, gay, bisexual and transgender) communities across the country. And with that diversity comes a growing level of purchase prowess. In fact, despite this group’s small size, the LGBT consumer provides a big opportunity for...

Asian-Americans: Culturally Connected and Forging the Future

Proud of their roots in a continent that represents over 60% of the global population, hailing from more than 40 countries, and speaking dozens of languages, Asian-Americans are sharing their unique stories, influencing tastes and trends, displaying their style, and flexing their wallets.

What Future Talent Look for in the Companies They Keep

What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.

Age Matters with Digital Shoppers

E-commerce is growing around the world. In fact, global online purchase intention rates doubled—in some cases tripled—between 2011 and 2014 across more than half of 22 categories measured by Nielsen. But not all age groups are shopping online to the same degree.

Getting Ready for Taiwan’s ‘Generation Z’

Companies in the U.S. are very much focused on the “aging out” of the Baby Boomer generation, and what it means for their business. From my perch in Taiwan, it seems as if the main focus in the U.S. is on the difference between Baby Boomers and Millennials. Here in Taiwan, many are taking a