Insights

Understanding the Evolving World of Premium

It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.

Redefining the World of Snacking

For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we’ve seen a dramatic shift in the world of snacking.

Canadians are Going Back to the [Food] Basics

Leading a healthy lifestyle remains top of mind for consumers globally, and Canadians are no exception. And while there is no universal definition for what “healthy” means, most people focus on products and services that deliver the best for their families, and that’s a key driver of shopping...

Canadians Favour Healthy Breakfasts

As we’ve seen in an array of categories, including food and personal care, health is a key aspect in breakfast foods, as 65% of Canadians who prepare their breakfast meals or buy them away from their homes say that what they do eat is healthy.

The Merging of Health, Wellness and Digital

We’ve been talking about health and wellness for years. There are two critical forces at play that are shifting this topic from niche to mainstream: increasingly complex needs and massive digital engagement.