Insights

Lessons in Innovation Leadership: Bob Gamgort

By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across...

What Makes a Nielsen Breakthrough Innovation Award Winner

Finding ways for a product to succeed in a beleaguered marketplace takes a mix of pragmatism and creative genius. And the winners of the 2012 Nielsen Breakthrough Innovation Award did just that. In contrast to innovation awards focused on one-year wonders, the Nielsen Breakthrough Innovation Award...

Lessons In Innovation Leadership Interview with Jim Kilts

By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group We are proud to launch a new interview series titled Lessons in Innovation Leadership. This series will showcase experienced business leaders who have led, and learned, from significant innovation initiatives.  These innovators from...

Five Ways to Drive True Innovation and Increase Sales

Mike Asche, Vice President, Nielsen Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be...