Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
COVID-19 Concerns Are a Likely Tipping Point for Local Brand Growth
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
Clicks vs. Bricks: Online Shopping Gaining Traction in Canada
Today, online fast-moving consumer goods (FMCG) sales account for 2% of total FMCG sales, or $2.2 billion, in Canada. However, that number is growing. But are consumers' online shopping habits the same across the country?
Localization: Mapping Out Hidden Pockets of Opportunity
Over the past five years, 45% of consumer packaged goods categories had flat or declining sales. New, smaller retail formats, aggressive competition and consumer rejection of a “one size fits all” mentality are leading manufacturers and retailers in search of alternative growth strategies, and...