As Media Options Increase, Radio and Podcasts are Go-To Music Sources for Consumers in Canada
While radio—traditional, streaming and satellite—continues to hold its own for music listening across Canada, there’s no denying the growth of podcast listening as well. Across the general population, 33% of consumers say they listen to more podcast content than they did a year ago. Among...
Canada Music Mid-Year Report 2019
On-demand streaming continue to super-charge the Canadian music industry, as the first half of 2019 saw a six-month record of more than 43 billion on-demand streams. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, Shawn Mendes BTS and Bad Bunny...
The Science to Make Sense of Big Data
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
Esports Playbook for Brands
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Investments in Technology and Infrastructure Can Lead Consumers to Buy FMCG Online
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.
Future Opportunities in FMCG E-commerce
This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.
The Quest for Convenience
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
What's Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.