The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
On-demand streaming continue to super-charge the Canadian music industry, as the first half of 2019 saw a six-month record of more than 43 billion on-demand streams. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, Shawn Mendes BTS and Bad Bunny...
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption up 21% over 2017, driven by a 47% increase in on-demand audio song streams compared to last year.
Music streaming hit new milestones during the first half of the year in Canada, and there’s no reason to expect that record-breaking momentum to slow down.
Nielsen Music provides a front-row seat to changing music consumption habits by interviewing more than 13,000 Canadian music fans over the past five years to identify what people listen to, how they do it and where they spend their money with an ever-expanding range of choices.
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
Live music is one of the biggest entertainment draws in Canada, and it’s growing in popularity. Fans don’t just show up, though. They make plans months and weeks ahead of events, engage with on-site brand activations, interact with other event-goers, share their live music and festival...
In Canada, an 87% year-over-year increase in audio on-demand streaming has helped alleviate a 17% decrease in album sales and 20% decrease in digital track sales.
It’s been an action-packed first half of the year for music in Canada, with records broken and chart history made. A significant streaming milestone was also reached in April, when weekly on-demand audio streaming surpassed 700 million.
93% of Canadians listen to music, up from 89% a year ago. This rise may be explained by the continuing move toward mobile consumption—over half the Canadian population are now listening to music via smartphone in a typical week. Listening on tablet devices has also increased, and is up to 30% for...
If music were a brand in Canada, it would be flying high—living on cloud nine. That’s because despite the wealth of new technology and media constantly being unveiled to tempt and engage consumers, music consumption is rising.