Insights

Canada Music Mid-Year Report 2019

On-demand streaming continue to super-charge the Canadian music industry, as the first half of 2019 saw a six-month record of more than 43 billion on-demand streams. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey, Khalid, Shawn Mendes BTS and Bad Bunny...

The Science to Make Sense of Big Data

The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

Mindful Cosmetics Consumers Want Beauty with Heart

There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don’t be overwhelmed: It’s not too late to join the conversation with your beauty consumers—they’re listening, and they’re more than happy to connect directly with you to provide...