As Media Options Increase, Radio and Podcasts are Go-To Music Sources for Consumers in Canada
While radio—traditional, streaming and satellite—continues to hold its own for music listening across Canada, there’s no denying the growth of podcast listening as well. Across the general population, 33% of consumers say they listen to more podcast content than they did a year ago. Among...
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
While The Industry Waits For Perfection, Monetizable Metrics Wait For No One
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Will the Ad Industry Move To A Sales Guarantee?
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
2017 Canada Music Year-End Report
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
2016 Canada Music Year-End Report
Music consumption is at an all-time high. Overall volume is up 3% over 2016, fueled by a 76% increase in on-demand audio streams, enough to offset declines in sales and return a positive year for the business.
'Tis the Season for Holiday Music
Nothing gets us in the holiday spirit quite like holiday music, and if you were in Edmonton, Canada, last holiday season, you were in the country’s merriest city. That’s because its radio stations played the most holiday music between Nov. 1 to Dec. 27, 2015.
You Stream, I Stream, We All Stream: The Paid Streaming Opportunity in Canada
While 'over the air' AM/FM radio still dominates how Canadians discover new music, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations.
'Views' from the Top: Drake Sets New Record as Streaming Grows in Canada
Fueled by a massive wave of hype leading up to its release, Canadian superstar Drake’s 'Views' is already setting the pace to be the biggest album of the year in Canada. In its first four days, sales were at 80,000, and the album had already been streamed nearly 15 million times in Canada.
For Radio Programmers, Streaming Data Is Key Audience Insight
93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can.