Insights

Newswire | Understanding the Modern American Mom | Nielsen

Caretakers. Breadwinners. Couponers. Social networkers. Decision makers. Roughly 34 percent of American households are home to kids under 18, and modern moms wear many hats and play many roles.  In honor of Mother’s Day, The Nielsen Company has taken a look at the “modern mom.” What’s she...

The Customer is Queen

You think you know what today’s women want. But do you really? Some 80 percent of all consumer purchases in Canada are made by, or influenced by, women. You probably already knew that. But sometimes we take women shoppers for granted, assuming that what drives their buying decisions is always the...

The Rise of the Value-Conscious Shopper | Nielsen

Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before. No doubt, this trend will continue even as economies stagger out of the recession and rehabilitate. This environment will see a fair share of shoppers...