After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.
Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Industry and Services sector, driven by...
Ensuring that consumers remember an ad & the brand behind it is the key to advertising effectiveness. Nielsen’s analysis of CPG TV ads shows the best ads for brand linkage.
Advertisers saw double-digit gains in web traffic following the Super Bowl. The selection of advertisers included all the pure-play online advertisers.