Insights

Time Spent Streaming Outpacing Number of Streamers | Nielsen

In the U.S., the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen.  Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers...

September 2011: Top U.S. Online Destinations for Video | Nielsen

During September 2011, there were 164.4 million unique U.S. video viewers who streamed nearly 18 billion videos and spent almost 5 hours on average watching. Overall Online Video Usage (U.S.) Sep-11 Unique Viewers 164,375,000 Total Streams 17,910,409,000 Streams per Viewer 109 Time per Viewer...

Newswire | June 2011: Top U.S. Online Destinations for Video | Nielsen

Typical for the summer months with school out of session, the end of the TV season and vacationing Americans, the number of online video viewers in the U.S. decreased slightly in June to 142.6 million unique viewers.  Streaming activity was also down 4 percent from last month, with 14.5 billion...

Newswire | May 2011: Top U.S. Online Destinations for Video | Nielsen

Video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2 percent from last month’s all-time high of 14.7 billion streams.  The number of online video viewers also increased from April, up nearly 3 percent to 145 million unique viewers. Overall...

Newswire | April 2011: Top Online Video Brands in U.S. | Nielsen

During April, Americans streamed 14.7 billion videos, the most streams ever in a month.  While the number of videos streamed increased, total viewing time actually decreased during the period.  There were 141.4 million unique U.S. video viewers who spent an average of 4 hours, 31 minutes viewing...

Newswire | March 2011: Top Online Video Brands in U.S. | Nielsen

Online video usage in the U.S. is up during March, rebounding from the declines typical of the shorter month of February.  There were 144.2 million unique online video viewers who streamed 3 percent more video and spent 8 percent more time watching using PC/laptops from home and work locations. ...

Newswire | January 2011: Online Video Usage Up 45% | Nielsen

Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as...