While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
When Nintendo revealed the Wii console at the Electronic Entertainment Expo (E3) in 2005 and followed up with a demonstration of the innovative motion controller later that year, the video game industry looked quite different than it does today. This was before the current generation of consoles...
According to the Nielsen 360 Gaming Report US Market, half of the 7th generation consoles are found in the living/family room. Read the full report for more insights on gamers.