Insights

Hong Kong Digital Behaviour Insights Report

The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact with various forms of media. As new technologies continue to emerge, consumers are accessing online...

Managing the Middle India Gold Rush

For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers should give Middle India a serious look.

The Evolution of Circulars: From Print to Digital, Q4 2011

It happens thousands of times every day in stores across America. A shopper walks in, grabs a cart and reaches for the store circular to find out what’s on sale. The ongoing consumer love affairwith the store circular continues unabated in the digital age—with an electronic twist. A whole new...

Southeast Asian Digital Consumer Habits

Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for...

Women of Tomorrow: U.S. Multicultural Insights

Women are the world’s most powerful single demographic. They control the majority of household spending decisions, their influence is growing and they are increasingly exercising this new-found power in a variety of ways. It is only natural that marketers would take notice and seek ways to better...

Global Consumer Confidence Survey Q3 2011

Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen. Key Findings: Global online consumer confidence drops one point to 88 USA...

Global Consumer Confidence Survey Q3 2011

Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen. Key Findings: Global online consumer confidence drops one point to 88 USA...

Shopping and Saving Strategies Around the World

Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority. Fully 61 percent of global online consumers rated “good value” over “low price” (58%) as the...

Examining the Relationship Between Online Advertising and Brand Building

New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off. This study shows that there is emerging evidence that brand metrics – which show attitudinal response to online campaigns –...