Insights

State of the Asian-American Consumer Q3 2012

With a relatively low cost of entry and a potentially high return on investment, the Asian-American market represents a significant growth opportunity for the nation’s businesses that sell goods and services. While population growth in the non-Hispanic White segment is slowing, Asian-American...

Digital Shopping: What You Need to Consider

Success in the digital shopping environment requires a deep understanding of shopper needs, how a product category gets shopped and the ability to cost effectively deliver a product to the consumer. The digital revolution has transformed industries like music, books and travel almost entirely...

The Growing Appetite for C-Stores

Convenience stores may be small, but they wrestle away a big market share from other types of stores. It takes persistent effort to meet evolving consumer demands and to compete. It also takes the right information. Where do C-stores stand in the marketplace? Who is shopping at convenience stores...

Affluence in America: A Financial View of the Mass Affluent

In recent years, a new segment of wealthy Americans has emerged that represents 11 percent of all U.S. households. Known as the Mass Affluent, they typically were born during the post-war baby boom and grew up in middle-class households, earning rather than inheriting their money. For the financial...

African-American Consumers: Still Vital, Still Growing 2012 Report

The African-American Consumers: Still Vital, Still Growing 2012 Report provides an opportunity for small and large companies to better understand how to grow market share by tapping into this highly influential and growing consumer segment. The report also uniquely highlights how African-American...