Insights

Private Label Outlook: Canada
Report

Private Label Outlook: Canada

In two separate reports, Nielsen looks at the impact the economy has had on consumers and private label growth in Canada and in the U.S.

Open just about any cupboard in Canada, and you’ll find a private label product on the shelf. Despite posting $11.6 billion in sales and achieving nearly 100 percent penetration, Canadian private label products lagged behind total market growth as of August 2011.

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Private Label Outlook: Canada

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