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The Economic Divide: How Consumer Behavior Differs Across the Economic Spectrum
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The Economic Divide: How Consumer Behavior Differs Across the Economic Spectrum

As the economy remains sluggish, understanding consumers across the economic spectrum has become increasingly important as some of their behaviors in response to the recession have become more permanent. Consumers continue to rebalance their family budget staying pragmatic and value conscious, creating a new norm of purchasing behavior, turning channel proliferation, new media opportunities and promotional offers to their advantage.

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The Economic Divide: How Consumer Behavior Differs Across the Economic Spectrum

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