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Winning Where it Matters: The 2012 Customer and Channel Management Survey
Report

Winning Where it Matters: The 2012 Customer and Channel Management Survey

In this report, we discuss CPG companies’ winning practices in the following performance areas: sales strategy, pricing and trade investment, the Hispanic market, high-growth channels, sales technology, and the “battle at the shelf.” Those companies that embraced winning practices were rewarded with above-average financial performance and a strong foundation for future growth.

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Winning Where it Matters: The 2012 Customer and Channel Management Survey

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