In a More Volatile Environment, Canadian Optimism Shows Signs of Eroding
In the first three months of 2015, consumer confidence dropped sharply as a series of economic news weighed on the minds of Canadians. The Canadian confidence level fell six index points to 96 in Q1, the lowest level in almost three years.
The Nielsen Global Consumer Confidence Index measures views of respondents in 60 countries, regarding local job prospects, personal finances and ability and willingness to spend. Nielsen turns those perceptions into a score, with 100 as the baseline; levels above and below that number indicate degrees of optimism and pessimism.
After consistently outpacing the global confidence levels, the Canadian index now lags slightly behind.