Optimism Inches Back Up, Amidst Mixed Signals by Consumers
After falling sharply in Canada at the beginning of 2015, consumer confidence rose slightly in the second quarter of the year, up two index points to 98.
The Nielsen Global Consumer Confidence Index measures views around the world regarding local job prospects, personal finances and ability and willingness to spend. Nielsen turns those perceptions into a score, with 100 as the baseline; levels above and below that number indicate degrees of optimism and pessimism.
Of 60 countries surveyed, Canada was one of only 15 where consumer confidence increased. The index declined in two-thirds of the countries (41) and was flat in four. While confidence was up in Canada compared to Q1, it’s still lower than at any point in 2014, when the index hovered right around the 100 baseline.