Canada enters 2016 with a confidence rebound
The confidence of Canadian consumers jumped slightly in the fourth quarter of 2015, to reach the highest level in a year.
The Nielsen Global Consumer Confidence Index measures views regarding local job prospects, personal finances and ability and willingness to spend. Nielsen turns those perceptions into a score, with 100 as the baseline; levels above and below that number indicate degrees of optimism and pessimism.
In Canada, consumer confidence rose two index points to 99, outpacing the global index, which fell two points to 97 (right where the year started). Canada was among the 26 of the 61 countries surveyed to post improved confidence scores in Q4. Only 12 countries have a higher Q4 consumer confidence level than Canada.