Insights

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...

2016 Canada Music Mid-Year Report

In the first six months of 2016, total music consumption in Canada grew more than 7% on a year-over-year basis, streaming volume continues to grow, but total album sales were down almost 20%.

Nielsen Music 360 Canada Report

Music listening in Canada remains as popular as it ever has been, driven by new music services and great new music by home-grown superstar artists. What continues to change, however, is how fans are accessing and engaging with music.

Video on Demand

Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.

2015 Canada Music Year-End Report

Aside from the excitement about Adele’s “25” at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively. Vinyl also posted its 10th consecutive year of sales growth.

Global Trust in Advertising – 2015

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.

Asian-Americans: Culturally Connected and Forging the Future

Proud of their roots in a continent that represents over 60% of the global population, hailing from more than 40 countries, and speaking dozens of languages, Asian-Americans are sharing their unique stories, influencing tastes and trends, displaying their style, and flexing their wallets.

Case Study: Shaking Up Health Care Tech With Consumer-Powered Designs

When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came...