Despite rising consumer confidence levels in the world’s largest economies, Canadian optimism remains flat.
The Nielsen Global Consumer Confidence Index measures views about job prospects, personal finances and the ability and willingness to spend. These economic indicators are captured in a consumer confidence level. A score of 100 is considered neutral. Levels above and below that number show degrees of optimism and pessimism.
At 99, Canada’s confidence level was just under that baseline. That’s down just slightly from 100 in the final quarter of 2013. The stagnant Canadian confidence level also comes at a time when confidence levels are up elsewhere. Globally, consumer confidence returned to pre-recession levels, with an index score of 96 in the first quarter of 2014 – up three points from this time last year, while Canada is down three points over that period. The Nielsen Global Consumer Confidence Report indicates that this level is the highest in the Nielsen surveys since Q1 2007.