Global consumer confidence held steady in Q4 2013 with an index of 94, the third straight quarter where confidence was at that level. At the end of the year, global confidence was a point higher than at the beginning of the year and three points higher than in Q4 2012. In the 60 markets that Nielsen measures, confidence increased in 26, decreased in 32 and remained flat in two.
Asia-Pacific was the only region to post an increase for the quarter, as consumer confidence increased one index point to 105. Regional consumer confidence declined three index points in North America (95), two points in Middle East/Africa (90) and one point in Europe (73). Confidence remained flat in Latin America with an index of 94.
In the latest round of Nielsen’s consumer confidence survey, sentiment increased in 43 percent of markets, 14 percentage points lower than the 57 percent reported in Q3 2013.
Indonesia reported the highest consumer confidence index level (124) for the fourth consecutive quarter, up four index points from Q3. Confidence fell in Portugal, Italy, Croatia and Slovenia, and each of these markets tied with the lowest consumer confidence index of 44. Colombia reported the biggest quarter-on-quarter index increase of nine points for a score of 93. The biggest decline came from Portugal, decreasing 11 index points. U.S. consumer confidence declined four index points to 94, sentiment increased three index points in Canada to 100, and the U.K. posed a score of 84, down three points from Q3.