The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Shopper behaviour is changing at an unprecedented rate due to the immense level of disruption to the retail landscape. Watch the webinar playback where Sue Temple, Dolly Jitani and Simon Christofi explore shopper trends in more than 60 markets.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Millennials today are a growing opportunity for the Canadian fast-moving consumer goods (FMCG) industry. The bulk of Millennial consumers are not yet the key decision makers in their homes. However, this is poised to change as they grow in their careers and move into their own homes.
This webinar explores the challenges and opportunities confronting FMCG brands as they try to adapt to the new realities of e-commerce and the digital marketplace.
Looking into trends for next year, the reinvigoration of the centre of the store will be integral to success. Canadian insights expert Carman Allison explains the emerging trends for 2016 including the reinvigoration of the centre of the store, the preference for new meal occasions and...
Over the next two decades, visible minorities will grow to almost one-third of the country’s population. This group has the potential to bring an additional $5 billion to Canadian manufacturers in the next four years alone. Significant, profitable opportunities will extend far into the future for...
What’s top of mind for retailers as they start the New Year? This year, our "What's in Store" webinar explores three topics that will be game-changing for your business in 2015 if you get them right.
The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability.