Webinar: What’s in Store 2014: Engaging the Elusive Consumer – Canada Focus
Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we’re still in a recession, and 51 percent of North Americans are only able to afford basic items.
North Americans are taking fewer retail trips and becoming less loyal, yet more fragmented, more diverse and increasingly global. They have the convenience of Web, mobile and social channels but also the clutter of information overload: In a single day, they create 2.5 billion pieces of content on Facebook and post 400 million tweets.
Faced with these issues, how do marketers create opportunities to cut through the clutter and create a dialogue with these elusive consumers? Key topics will include:
- Will the economy finally take off or simply continue its trajectory of moderate but steady improvement?
- Where and when should you focus your market intelligence on your competitors or on your customers?
- How can you win with a consumer who is shopping less but engaging more?
Please note: This webinar was offered in two versions – one viewed through a U.S. lens and a second viewed through a Canadian lens. For the U.S.-focused presentation, click here.