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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.