Helping Retailers make more faster, more Shopper-centric decisions
Markham, ON – Sept. 27, 2018 –Nielsen has added a new product solution to their Shopper toolkit—a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What’s Next.
The solution helps retailers measure, evaluate and optimize a range of retail concepts on sales and profit, based on how target shoppers react at the moment of truth, in any store format. It helps measure the effectiveness of Point of Sale Merchandise (POSM) based on what shoppers “See, Think and Do.”
SmartStore is designed to radically transform how the industry conducts shopper research today by creating a remarkably realistic and immersive simulation of a 3D, 360 total store environment. Testing in a virtual environment eliminates the unnecessary risk of trial-and-error execution because things can be perfected thus providing retailers with cost, time and flexibility.
Sue Temple, Global VP, Nielsen Consumer Insights said, ”This solution has been put together using the latest virtual reality technology available and adapting it to create a unique, fully immersive shopper research and merchandising solution. We have partnered with our clients through our SMARTSTORE development process in pilot projects over the last several months to make sure it meets their needs as we bring SmartStore to life. We are excited with today’s launch and hope this would drive greater insights into shopper behaviours at the moment of truth and build collaborative partnership between retailers and manufacturers in Canada.”
SmartStore builds a live environment, creating multiple scenarios helping in comprehensive analytics of shoppers experience (track shopper head, eye and feet movements, 3D heat maps, etc). This also drives affordable research costs for retailers through the “Attention, Appeal, Action” framework thus building confidence in commercial results and measurable ROI on research investment.
“The challenging Canadian market has spurred changes to consumer shopping mindset and behaviour,” says Mike Ljubicic, Managing Director, Nielsen Canada. “With shoppers reducing the number of trips they make to the store, optimizing that shopping trip they make has become increasingly important. It is essential that manufacturers and retailers collaborate to understand in-store shopper behaviour and priorities in order to maximize your investment.”