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Multiple SIM card usage set to surge

71 million subscribers use Multiple SIM cards across India, reveals a new study by Nielsen. The study also found that among 14 percent of Multi-SIM card users who plan to buy a new handset, 75 percent would go for a dual SIM card handset.

Nielsen Informate Mobile Insights – March 2012

Samsung Mobile Phones is at the top of the list of the top 20 brands that have most successfully generated social media buzz and positive online public sentiment, finds the Social Media Brand Equity Ranking (SMBER) index, launched by NM Incite, a Nielsen/McKinsey company.

NM Incite Social Media Brand Equity Ranking Q1 2012

Samsung Mobile Phones is at the top of the list of the top 20 brands that have most successfully generated social media buzz and positive online public sentiment, finds the Social Media Brand Equity Ranking (SMBER) index, launched by NM Incite, a Nielsen/McKinsey company.

Nielsen Reports 4th Quarter and Full-Year 2011 Results | Nielsen

Certain Non-GAAP Measures We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of...

Nielsen Informate Mobile Insights – Volume 2

The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.

PRESS CONTACTS

For press inquiries about Nielsen’s insights, please contact Gillian Mosher.